Google, which owns the top search engine in the world, wants to acquire XR, the online shopping platform owned by eBay.
XR has a market value of about $100 billion and has been the most visited online destination in the United States.
Google wants XR to take over the company’s search business, and could also make money selling ads and other content to other companies.
The deal is expected to close in the first quarter of 2019, and is expected by investors to net Google about $50 million, according to a person familiar with the matter.
Google already owns about 17% of XR.
The search company is looking to acquire a majority stake in XR from its parent company, AdSense, according a person with knowledge of the matter who asked not to be identified because the matter is private.
Google is a $50 billion company, and a recent merger with Yahoo that included Yahoo Search, Inc. would raise the total value of Google to $100.5 billion, according one estimate by Goldman Sachs.
AdSense and Google’s AdSense Media unit have also been in talks with other media companies to acquire the search engine’s advertising business, according the person.
The companies also are exploring other opportunities for a broader partnership, the person said.
Xr was acquired by eBay in 2007 and became the leading search engine for online shopping, with a search revenue of $4.6 billion in 2015.
Its parent company has since spun off its online shopping business and its media business, with eBay controlling all of its media businesses.
XRP, a digital currency that is used to buy items and services, is traded on the New York Stock Exchange and is valued at about $10,000 a share.