Uber has a strategy to win back media coverage, but it’s going to take time.
The company is still trying to figure out what to do with its own brand and has been trying to develop an image that’s different than its competitors, said Brian McVicker, a managing partner at DBI Capital, who is an investor in the company.
McVicker said the company is working with media companies to get them to use the Uber name and logo.
The strategy is to create a company that is different than the one people see when they buy a car or buy a home.
McDermott said he doesn’t think Uber is going to get a massive amount of media attention, but that it will be more than enough to gain attention.
He said he expects the company to continue to grow and expand in the years ahead.