Instagram has revealed a new way for bands to get paid for their music videos, offering bands an additional $50,000 for each successful video.
The offer is for the first time that artists can be paid for each video they post, and it can be viewed as a “new form of promotion”.
The new promotion is available for all videos uploaded to Instagram since April 19, but is only available for videos uploaded on April 18 and above.
For example, a video that’s been uploaded on March 31 can’t be promoted to promote the upcoming album.
The $50K for the song in question is paid in advance, but it is not guaranteed.
This means that the band could theoretically get paid, for example, if they upload the song with the same name and then re-upload it the following week, and earn $50.
If the band does decide to take the extra $50k, however, they’ll need to do it on the day the video is made, meaning they’ll have to have the song made before April 18.
That’s a pretty long time, so it’s not exactly an incentive for bands who don’t want to risk losing the $50m.
But the $25,000 bonus will not be available for the video unless the band takes it down, which is unlikely to happen.
Instagram says that the company does not require a minimum video length, and that it’s “never been our intention to require a longer video than necessary”.
It’s possible that Instagram could be making the promotion for “non-commercial” videos, which would make it more likely that the money is available to bands, but there’s no indication that’s the case.
In terms of video quality, Instagram says it’s using “an advanced, high-resolution, 3D-rendering approach”, which means that “if you upload a video with less than a 30 second video clip, we’ll consider the quality to be below that threshold, and we’ll refund you the difference”.
The company says that, in this case, the band has to upload a 3D render of the video, which means it will need to have a quality that is below a 30-second clip.
There is no mention of the exact number of shots, so this could be a matter of luck, or it could be an issue with the video quality.